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Sunday, September 1, 2013

Ebook download link for Fashion Design

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Book name: Fashion marketing
Author: Mike Easey
Page: 281
Size: 3 MB

About the author: Mike Easey, BA (Hons), DipM, MCIM, CertEd, is Director of Collaborative Ventures in Newcastle Business School at the University of Northumbria. He has worked for three multinationals in marketing research, promotion and marketing planning positions. He is an experienced Marketing Consultant and has undertaken an extensive range of consultancy work including
marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in Marketing and a member of the editorial board of the Journal of Fashion Marketing
and Management.

Contents:
1 An Introduction to Fashion Marketing
2 The Fashion Market and the Marketing Environment
3 The Fashion Consumer and Organizational Buyer
4 Fashion Marketing Research
5 Segmentation and the Marketing Mix
6 Designing and Marketing Fashion Products
7 Pricing Garments and Fashion Services
8 Fashion Distribution
9 Fashion Marketing Communications
10 Fashion Marketing Planning
11 Glossary of Fashion Marketing Terms


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