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Book name:
Fashion marketing
Book name:
Fashion marketing
Author:
Mike Easey
Page:
281
Size:
3 MB
About the author: Mike Easey, BA
(Hons), DipM, MCIM, CertEd, is Director of Collaborative Ventures in Newcastle
Business School at the University of Northumbria. He has worked for three
multinationals in marketing research, promotion and marketing planning
positions. He is an experienced Marketing Consultant and has undertaken an
extensive range of consultancy work including
marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in Marketing and a member of the editorial board of the Journal of Fashion Marketing
marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in Marketing and a member of the editorial board of the Journal of Fashion Marketing
and Management.
Contents:
1
An Introduction to Fashion Marketing
2
The Fashion Market and the Marketing Environment
3
The Fashion Consumer and Organizational Buyer
4
Fashion Marketing Research
5
Segmentation and the Marketing Mix
6
Designing and Marketing Fashion Products
7
Pricing Garments and Fashion Services
8
Fashion Distribution
9
Fashion Marketing Communications
10
Fashion Marketing Planning
11 Glossary of Fashion Marketing Terms
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